The Spice & Tea Exchange Celebrates 100th Store Opening in Arkansas

The retail landscape welcomes a remarkable addition as The Spice & Tea Exchange® opens its 100th store in Eureka Springs, Arkansas on November 13, 2026. This milestone underscores the brand's growth and the dedication of its franchise owners.

A Landmark Achievement

The Spice & Tea Exchange® specializes in providing a wide selection of quality spices, unique seasoning blends, and exotic loose-leaf teas. With the launch of its 100th location, it proudly joins a select group of franchise brands, with less than 18% ever reaching this significant benchmark, as reported by FRANdata.

About the Franchise Owners

Congratulations to Jason and Nicole Green, the dynamic duo behind this milestone store. They have signed a three-store deal with the franchise, having previously opened their first outlet in Bentonville and gearing up for a future opening in Fayetteville.

What Makes This Milestone Special

Amy Freeman, CEO & Co-Founder of The Spice & Tea Exchange®, expressed pride in this accomplishment, noting, "Every one of our 100 stores signifies a franchise owner’s belief in our brand." The confidence demonstrated by the Greens in committing to open multiple locations from the outset is a powerful testament to the strength of the franchise system.

Franchise Support and Training

FRANdata points out that multi-unit franchisees like the Greens are vital to a brand's success, bringing necessary resources and structure. The Spice & Tea Exchange® supports its franchisees with comprehensive training, which includes a five-day program at their headquarters in St. Augustine, Florida, and two weeks of on-site training before the store opens. Moreover, regional consultants provide ongoing assistance to ensure smooth operations.

Tatum Crews, Vice President of Sales and Franchise Operations, emphasized the brand's philosophy, stating, "Our success is tied to the long-term success of those who partner with us. The collaboration and commitment shown by Jason and Nicole exemplify the spirit of what our franchise system aims to foster. They're not only leaders but also exceptionally collaborative within our community, consistently supporting fellow franchisees and aspiring owners."

A Passion for Flavor

Jason and Nicole Green's passion for culinary arts and healthy living ignited their interest in The Spice & Tea Exchange®. Both are lifelong fans whose appreciation for the brand's offerings has transformed their kitchen. Their enthusiasm is reflected in the well-stocked shelves of their home, which showcase a variety of spices and teas from the brand.

This milestone is not just an expansion for The Spice & Tea Exchange®; it represents the hard work and dedication of franchise owners who believe in delivering quality products to their communities. As the brand continues to grow, it remains committed to supporting its franchisees and contributing to the rich culinary experiences of its customers.